Action for Refugees in Lewisham
2017 - 2018
AFRIL is a charity in Lewisham, London, working with refugees and asylum seekers to relieve poverty and social isolation. AFRIL continue to help people in the local community each week - with education through their Rainbow Club Saturday School, family support services, and access to emergency supplies. I have been volunteering with them to update their promotional material since they have recently updated their logo.
The banner needed an updated look with AFRIL’s new logo.
For the banner, I wanted a simpler style to their previous one. I did this by adding icons in place of text and added a solid background colour to break up different parts of the text.
I chose the green colour as a colour for growth, life and safety. The photo shows an activity at the Rainbow Club with one girl looking directly at the camera, I liked this picture as it felt inviting to whoever is seeing the banner.
For my first project at AFRIL, I had to re-design their two main leaflets with their new updated logo.
The information leaflet highlights all the services that they offer as well as where to find the charity. I wanted to make the leaflet clear and concise so anyone, even someone who does not understand English could understand what the AFRIL does. If I was to re-do the leaflet, I think I would have made the fonts a bit smaller and tightened it all up a little bit but since it was my first time ever doing a printed leaflet, I wanted to air on the side of caution and make the font size a bit bigger.
The second leaflet was targeted more to people that would want to volunteer and donate to the charity. For this leaflet, I focused more on providing information about the charity and what they do. If I was to revise this brochure I would try and find better suiting images. Ones that better reflected what it is like to volunteer for AFRIL and try and add more testimonies.