My brief was to make Web Banners that are cheerful, pop art inspired and energetic. I went for a Hawaii beach theme because of the slogan Aloha! The tropical plants that I chose are all common and are recognised with Hawaii. For the sea themed ones, I went on a more global scale, the shells being shells that are found all over the world and turtles that inhabit large areas of the ocean.
SilkFred is a platform for independent fashion brands to sell their products online. For this project, I was given fixed guidelines to follow for the font and colours so it was all about the compositions relative to the garments.